Written in EnglishRead online
|Statement||[by] Steuart Henderson Britt [and] Harper W. Boyd, Jr.|
|Series||McGraw-Hill series in marketing and advertising|
|Contributions||Boyd, Harper W., joint author.|
|LC Classifications||HF5415.13 .B7 1968|
|The Physical Object|
|Pagination||xiii, 776 p.|
|Number of Pages||776|
|LC Control Number||68013089|
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